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The New Yorker is now on iPad and iPhone
It’s not the first DPS magazine appearing on the iPhone, but it is the biggest title and one of the best DPS magazines out there.
The team at Condé Nast around Scott Dadich made a great job transferring the longform experience to that smaller screen. NewYorker’s content adapts greatly to the new formfactor, and has all the features and more:
They introduced persistent objects that don’t move on screen and a drawer that appears on the bottom of the screen that you can tap-open and share your article from.

This is possible because The New Yorker is using HTML for most it’s articles, instead of creating them in InDesign originally.
They even made a great introduction video featuring Lena Dunham and Alex Kaporvsky. This short clip was written by Dunham and Produced by Dadich.
If you want to hear the New Yorker story in the corporate marketing voice of Adobe, watch this video.








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